LECTURE: Social networking concepts

In this week's lecture we'll talk about the theory of social networking -- not just social networking platforms online, but the math and sociology behind these, and especially the ideas of "the strength of weak ties" and "social capital".  Next we will talk about one of the strategies for using social networking tools: branding. (You've already begun to practice developing a personal brand in your assignments. )

Here are the slides for this lecture as a PDF file: Lecture slides - INTER-LS 215 week (5).pdf Download Lecture slides - INTER-LS 215 week (5).pdf

  

Supplemental videos

Here are some videos to supplement lecture.  Let's start with a very quick reminder from SuccessWorks of why networking is important.

Here's a quick intro video for Handshake, the tool we have customized for your UW-Madison job- and internship-seeking experience, from SuccessWorks Links to an external site..

And this page has a free course on Learning LinkedIn for Students Links to an external site. -- from LinkedIn, the leading external career-building tool (now owned by Microsoft).  Check it out and see if any of the short videos are helpful as you create your own LinkedIn page.

Social media recommendations from L&S alumni (7 minutes):

 

Networking recommendations from L&S alumni (5 minutes):